Visual identity design

Sustainable Mobile Ltd asked Guidesi to build up its corporate visual identity. An ID reflecting the sustainable and green nature of the company was designed to cover the logotype, logo and web portal. Guidesi also designed the usability requirements for their new CMS and web store together with the implementation responsible company.

Sustainable Mobile logo

Project also included a requirements design phase, that delivered the customer a list of usability and technical requirements for the web shop platform. Magento was selected for the Sustainable mobile webshop and it was implemented by Planetoidi.com.

Sister identity

Chronic Exposure site, implemented by Eero Keinänen/Raymond

Chronic Exposure, the sister site for Sustainable Mobile, was created to follow the same visual design language as the main company id. However the colors are complement to original logo and site, to promote the "opposite" nature of these two services. The logo uses the same radiating transmitter graphics as in Sustainable mobile, but without the sheltering leaves and green color.