1. Interaction design:
How do users use the product? what features are needed in it? What kind of components and menus are needed and where in the interface?
2. Graphical design:
What is the message we want to convey? How to ensure our product is usable and visually inviting? How do we as the company appear in the products visual identity? What kind of visual world our users belong to?
Together these processes ensure a usable product, that takes into account:
- who are the users, what are they needs
- where and how the product will be used and what purpose for
- what does the product tell about the company that has made it
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